LUCID - Develop a digital marketing plan to position Lucid as a direct-to-consumer (B2C) product.

Attic’s community-first ethos inspired STAYLUCID Tuesdays—weekly runs with CANRUN and CGL, ending at the brewery with Lucid drinks. A portion of sales supports mental health, positioning Lucid as a wellness-focused, community-driven brand while boosting engagement in-store and across digital platforms.